Digital Marketing Tools by Strategy

Digital Marketing Tools by Strategy

No matter what your goals are, we've put together a thorough list of digital marketing tools that can help you, including a few free and freemium options for those on a low budget.

Whether it’s maintaining client connections, winning over leads or identifying new marketing opportunities, this list can serve as the cornerstone of a robust marketing stack.

To get started, look at the categories below:

vSocial media marketing tools

v Email marketing tools

v SEO (search engine optimization) tools

v Conversion optimization tools

v Lead enrichment tools

v Landing page and lead capture tools

v Graphic creation tools

 

v Social Media Marketing Tools

We have firsthand experience with how social media has developed into a top marketing medium for companies today.

Social media is a great way to cultivate leads and create professional connections, and it's also great for getting insightful information about what your customers want.

Burnout is a sure sign when managing social media's numerous moving parts "by hand." Instead, think about how specialized software enables you to generate more insightful content and utilize social media to accomplish your overarching business objectives.

1.      Sprout Social

Hey, you can't hold it against us for ranking ourselves first!

This is due to the fact that Sprout Social serves as the ideal command centre for any company trying to convert its social media presence into tangible results.

Sprout, a social media management platform, assists companies in centralizing the organization of their content calendar and assets. This enables you to perfectly time the publication and scheduling of your content across a variety of channels based on the times at which your followers are engaged.

In addition to social media management tools, Sprout makes it simple to collaborate with both clients and co-workers. With the help of our Smart Inbox, you can see all of your social media communications at a glance and answer carefully and promptly.

As Sprout detects your top-performing articles and the effectiveness of your social campaigns, optimizing the performance of your content doesn't have to be a guessing game. With powerful social listening tools, you can find trends, hashtags, and chances to interact with new clients.

2.      Loomly

The "brand success platform" from Loomly is a solution that's perfect for smaller social teams wanting to cooperate on content planning.

Scheduling and content brainstorming are both made simple by the built-in calendars, deadlines, and processes. In addition, Loomly provides users with original content suggestions based on hot themes and Twitter conversations.

The uncomplicated, straightforward user interface is simple to use and welcoming to users who might not be the most tech-savvy. The platform's affordability is alluring to small businesses and solo entrepreneurs who want to manage their social media presence.

3.      Audiense

We've often discussed the value of social listening for seeing trends and new clients.

By assisting businesses in identifying and segmenting their social media audiences, tools like Audiense elevate listening to a new level. Running highly focused advertising campaigns and delving into your consumer personalities are both made simpler by doing this. You'd be astonished at how much you can discover by looking at demographics, personality traits, and other topics just through social media.

The platform from Audiense is largely focused on Twitter, which makes it excellent for B2B organizations interested in prospecting and B2C businesses seeking to learn more about their target market.

v Email Marketing Tools

Perhaps the most tried-and-true, scalable marketing medium available to contemporary businesses is email. Therefore, email solutions are a fundamental component of Internet marketing software for companies of all sizes.

Let's take a look at some tools that can help you analyse your customer data and put a significant portion of your marketing operations on autopilot, from list-building and boosting deliverability to developing killer offer campaigns.

 

4.      HubSpot

Recently, HubSpot, a well-known provider of CRM and inbound marketing software, unveiled an email marketing solution. In addition to being simple to use and having an amazing deliverability rate, HubSpot Email Marketing is natively linked with all other HubSpot products, including the free-for-life CRM and hundreds of other well-liked marketing tools. A drag-and-drop email builder, contact lists, a free plan with up to 2,000 monthly email sends, and pre-made templates are all included in the tool so you can get started right away.

What's best? HubSpot brings tools together and uses integrations to lessen the complexity. Sprout Social is one of the integrations that are offered. You can make and assign tasks for your customer support team as part of Sprout's care services. Your team can generate, track, manage, and resolve issues without leaving the app by integrating Sprout and HubSpot.

 

5.      SendGrid

A wide range of SendGrid's email marketing services is completely user-friendly for both email newbies and seasoned pros.

The platform, for instance, provides various design possibilities through coding, drag-and-drop visual editing, or a combination of both. SendGrid also includes comprehensive deliverability and performance statistics that show advertisers which messages are effective and which require improvement.

There are more email marketing tools available than we can count, as we are aware. SendGrid's perpetually free plan for start-up companies and adjustable pricing that adapts to your needs as your list grows are both significant benefits, though.

 

6.      Lemlist

Lemlist stands apart from the rest of our email marketing products since its main priority is deliverability. Lemlist is great for improving your current campaigns because it emphasizes the optimal times to deliver your messages (and how frequently) in order to get more opens and clicks.

Lemlist can be enlightening in terms of how to warm up your list rather than making you question your marketing efforts.

Additional capabilities include follow-up email sequences to promote more responses from cold prospects and personalisation tools to help your outreach emails sound less spammy.

7.       Moosend

Among our digital marketing solutions, Moosend is one of the easiest to use and most reasonably priced. It offers a surprisingly capable email solution for people who are just starting to build their lists.

The platform comes with codeless campaigns, basic automation, and easy-to-read reporting. Paid customers can additionally benefit from mobile popups and countdown timers on landing pages as well as other features.

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v SEO (search engine optimization) tools

Anything businesses can do to improve their search visibility is a gain as the digital landscape grows more competitive. Even though SEO can be intimidating, especially for new firms, there are many internet marketing tools available to you that can help you find search prospects and maximize your current search engine efforts.

8.       Ahrefs

When it comes to generating keyword suggestions and possibilities to rank, Ahrefs is the industry standard.

You can verify any URL's top organic keywords using the platform's site explorer, and you can also determine how much traffic a rival receives for a specific search phrase. Additionally, you can locate a website's best-performing articles and backlinking resources.

In summary, Ahrefs is an excellent tool for both competition analysis and ensuring that your existing content is suitable for search.

 

9.       Clearscope

Let's imagine you want to optimize your current content and take advantage of keyword chances. In this situation, Clearscope is useful.

The platform's sophisticated editor is especially helpful for content authoring because it suggests keywords, headers, and readability to help you create (or improve) high-ranking, well-balanced blog pieces.

Whether you're updating your current blogs or developing a new content strategy from the beginning, Clearscope covers all aspects of search engine optimization.

 

10.     SEMrush

SEMrush, another essential SEO tool, enables you to keep tabs on the standing of your top keywords as well as research new keywords to rank for.

The tool's breakdown of keyword suggestions, levels of difficulty, and variations are useful for both coming up with content ideas and figuring out search intent.

 

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